Frank WILKAT

Radio Strategy & AI Innovation

More Ratings & More Revenue through the “Next Gen” Triple M-Strategy.

MUSIC

MORNING SHOW

MARKETING

“If you’re looking for a strategic, creative radio expert to help you increase your ratings by optimizing MUSIC, MORNING SHOW, and MARKETING, you’ve come to the right place!

My proven Triple M-Strategy has helped stations succeed for decades. But in today’s digital landscape, strategy needs a pulse. That’s why I integrate isayplay — my proprietary AI-based personalization framework — into our consulting process.

We don’t just optimize your broadcast; we future-proof your brand by combining classic radio soul with the power of AI. Let’s build the future of your station together.”

Welcome to the Future of Audio

Frank Wilkat is a radio innovator and the founder of isayplay, the next generation of AI-driven personalized radio. With over 25 years of experience as a music program consultant, Frank helps broadcasters and media tech investors bridge the gap between traditional radio loyalty and modern streaming personalization.

Our Mission: isayplay. We are transforming the radio experience by combining human curation with advanced AI. While we continue to provide precise custom strategies, music plans, and staff training for major market stations, our core focus is now the digital evolution of audio. We provide the “unfair advantage” in a market where listeners demand both: the soul of radio and the precision of an algorithm.

Our experience includes major market programming, research, and on-air involvement across a variety of formats. We’ve provided programming and marketing research to stations in over 15 markets. With isayplay, we conduct deep AI-assisted research to understand what listeners truly want, giving our partners and investors a decisive competitive edge in the digital age.

Since 1998, Frank Wilkat has helped AC, CHR, and Gold AC stations succeed in the toughest market circumstances. Today, that accumulated knowledge is the foundation for isayplay — the scalable future of radio.

CONSULTED STATIONS

#1 Personalized AI Audio 2026

Every day, millions of listeners are shifting from static broadcasts to hyper-personalized streams. This is no longer just a 'Radio Gold Rush'—it is the AI Audio Revolution.

Is your station or platform merely 'streaming', or is it truly connecting? With isayplay, we don't just broadcast; we use proprietary AI to curate a 1-to-1 listener experience in real-time. We ensure you don't just get your share of the market—you define the new standard of how audio is consumed.

LISTENER experience

Successful Radio LX creates holistic perception of putting Listener first.

Meaning full Listener Journey

Use your listener data. Provide a perfect personalized experience

LEAD generation

Successful lead generation on radio use the trust between presenter and listener.

Attract Convert Close Delight

Create a real sense of urgency for the listener to respond NOW!

DATA intelligence

Successful Radio Data Intelligence transforms data chaos into data value.

Connect Discover Expand

Orchestrate disjointed data into meaningful program insights

SEO optimization

Successful #1 Radio Ranking base on a perfect audio search engine optimizations.

Keywords Cluster Content

Use listeners psychological for listener-focused optimization.

Internet Radio News

72% At home listening 2021-06-26

2021 a significant share shifted to at-home listening. Among employed persons who work from home total audio consumption (72%) happens at home. Those who work away from their homes, only 29% of their listening happens at home.

53% DIGITAL LISTENING 2020-12-12

2020 Before the COVID-19 disruptions, 55% of the daily total share of time spent listening was done on traditional linear devices. During 2020, 53% of the daily total share of time spent listening was on digital devices.

Get your session share of the biggest transfer of radio listeners in history…

How Would It Feel To Know That Your Station Makes A Positive Impact On Thousands Of Listeners A Month?

Testimonials

What Clients Are Saying

“Frank Wilkat is music and program consultant at ANTENNE BAYERN. Our music department depends on Mr Wilkat for program advice and assistance for both the mother ship ANTENNE BAYERN and our digital streams. In addition to consulting, he has established a digital music research program to help us identify listener-hits early. Mr Wilkat is a valuable asset. His sophisticated and analytical advice as well as his many years of loyalty towards the company have made working with him a pleasure.”

VALERIE WEBER PROGRAMDIRECTOR ANTENNE BAYERN

"I have worked closely with Frank Wilkat over a two year period and I was always impressed with his passion for music programming. He will always come up with an original solution for any type of issue, go into extensive analysis of music test and has a proactive approach to topics that every manager is in search of. Finally, Frank is a very good trainor and is never shy to share his tricks and recepies."

FRÉDÉRIC ANTELME INTERNATIONAL PROGRAM, MARKETING & PROMOTION DIRECTOR NRJ – ENERGY FRANCE