Frank WILKAT

Radio Consultant

More Ratings & More Revenue! The Triple M-Strategy.

MUSIC

MORNING SHOW

MARKETING

If you’re looking for a strategic, creative radio expert to help you increase your ratings by optimizing MUSIC, MORNING SHOW and MARKETING, you’ve come to the right place!

Welcome

Frank Wilkat is a music and program radio consultant, helps program directors increase their radio ratings by providing custom strategies, music plans, morning show development, marketing/promotion ideas, and the staff training. Included: Your digital rating increase. We are a small firm that specializes in precise custom strategies.

Our experience includes major market programming, research, and on-air, plus involvement with a variety of formats and organizations. We’ve provided programming and marketing research to stations in over 15 markets. We conduct our own research to find out what listeners think, want, and listen to. It gives our clients an important competitive advantage.

We’ve been consulting radio stations since 1998. During that time Frank Wilkat is proud to have helped a lot of AC, CHR and Gold AC stations succeed in even the toughest of market circumstances. The result of our accumulated knowledge, experience, and skills is successful clients.

CONSULTED STATIONS

#1 Internet Radio 2023

"Everyday millions of people are tuning in to internet radio! It’s the “The Great Internet Radio Gold Rush” but is your station getting its share of listeners?

LISTENER experience

Successful Radio LX creates holistic perception of putting Listener first.

Meaning full Listener Journey

Use your listener data. Provide a perfect personalized experience

LEAD generation

Successful lead generation on radio use the trust between presenter and listener.

Attract Convert Close Delight

Create a real sense of urgency for the listener to respond NOW!

DATA intelligence

Successful Radio Data Intelligence transforms data chaos into data value.

Connect Discover Expand

Orchestrate disjointed data into meaningful program insights

SEO optimization

Successful #1 Radio Ranking base on a perfect audio search engine optimizations.

Keywords Cluster Content

Use listeners psychological for listener-focused optimization.

Internet Radio News

72% At home listening 2021-06-26

2021 a significant share shifted to at-home listening. Among employed persons who work from home total audio consumption (72%) happens at home. Those who work away from their homes, only 29% of their listening happens at home.

53% DIGITAL LISTENING 2020-12-12

2020 Before the COVID-19 disruptions, 55% of the daily total share of time spent listening was done on traditional linear devices. During 2020, 53% of the daily total share of time spent listening was on digital devices.

Get your session share of the biggest transfer of radio listeners in history…

How Would It Feel To Know That Your Station Makes A Positive Impact On Thousands Of Listeners A Month?

Testimonials

What Clients Are Saying

“Frank Wilkat is music and program consultant at ANTENNE BAYERN. Our music department depends on Mr Wilkat for program advice and assistance for both the mother ship ANTENNE BAYERN and our digital streams. In addition to consulting, he has established a digital music research program to help us identify listener-hits early. Mr Wilkat is a valuable asset. His sophisticated and analytical advice as well as his many years of loyalty towards the company have made working with him a pleasure.”

VALERIE WEBER PROGRAMDIRECTOR ANTENNE BAYERN

"I have worked closely with Frank Wilkat over a two year period and I was always impressed with his passion for music programming. He will always come up with an original solution for any type of issue, go into extensive analysis of music test and has a proactive approach to topics that every manager is in search of. Finally, Frank is a very good trainor and is never shy to share his tricks and recepies."

FRÉDÉRIC ANTELME INTERNATIONAL PROGRAM, MARKETING & PROMOTION DIRECTOR NRJ – ENERGY FRANCE